Website is a tool for enterprises to achieve publicity, display and profit. Only excellent website construction can achieve this goal and create greater value for enterprises. However, many enterprises often have some misunderstandings in website construction, which will affect the website construction and future operation effect. So, what are the misunderstandings often ignored in the construction of enterprise website? The analysis of enterprise website construction is as follows:
Misunderstanding 1: building a station is making money
Some business owners build websites that have no effect, that is, they don't get any profit from the website, so they think the website doesn't work. In order to improve the sales volume of products, enterprise website construction needs to adhere to the website operation for a long time. Any website to achieve profit is not a matter of a day.
Misunderstanding 2. Focus only on website price, not on website quality
The threshold of website construction technology can be said to be very low. There are many ways to mimic or build a website template. This leads to the uneven quality of website construction. Even some technology companies don't know how to use a few templates to build a website. The price ranges from several hundred yuan to tens of thousands yuan, and the level is also different. Some small companies don't ask for their own websites, they only ask for the price. The lower the price, the better. They also do not investigate the technical strength of network construction companies. They often pick up small companies and suffer heavy losses.
Misunderstanding 3. Do not carry out daily maintenance after the website construction is completed
Some enterprises think the website construction is OK, and then wait for orders. New website does not do promotion, search engine how to include, do not include how to see your website on the network, do not know whether the boss has considered these problems. After the website is built, there are many things to do, such as promotion, SEO and so on.
Misunderstanding 4. Excessive pursuit of gorgeous website effect
Many enterprises excessively pursue the gorgeous effect of the website and ignore other enterprises. Placing a large number of pictures and flash animation on the web page will not only have a negative impact on the ranking of the website in the search engine, but also improve the download speed of the web page. Some impatient users will jump out of your website.
Misunderstanding 5. Poor user experience
User experience plays a key role in the quality and ranking of websites. If a website does not pay attention to user experience, then the site will not be favored by users, even if the promotion is no longer, it will not bring enough traffic.
Many enterprise websites only publish the company's products, business profiles, company promotions and other information on the company's website. Such a website can only be regarded as a website bulletin board at best, without basic interactive functions. In other words, such a corporate brand website is only for themselves. Website construction should be considered from the perspective of users, provide more professional content, let users understand the knowledge at the same time see the professionalism of your enterprise, let them trust your website, and come to you when they consume.
In order to build a successful enterprise website, whether from the initial stage of website construction or after operation and promotion, we need to work hard. Website construction depends on price and quality. The construction of the website should be in charge of by special personnel to provide users with more valuable information. Website optimization and marketing promotion should also be carried out to make the website more famous, bring more traffic, improve conversion rate, naturally bring more orders and improve enterprise performance.