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企业网站建设常忽视的误区是什么?

所属行业:建筑建材 来源:http://www.daoshangbao.cn/ 发布时间:2020-07-17 浏览次数:

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网站是企业实现宣传、展示和盈利的工具。只有优秀的网站建设才能实现这一目标,为企业创造更大的价值。然而,很多企业在网站建设中往往存在一些误区,影响网站建设和未来运营效果。那么,企业网站建设中常被忽视的误区是什么?企业网站建设分析如下:
Website is a tool for enterprises to achieve publicity, display and profit. Only excellent website construction can achieve this goal and create greater value for enterprises. However, many enterprises often have some misunderstandings in website construction, which will affect the website construction and future operation effect. So, what are the misunderstandings often ignored in the construction of enterprise website? The analysis of enterprise website construction is as follows:
误区一:建站就是赚钱
Misunderstanding 1: building a station is making money
一些企业主建网站却没有效果,也就是说,他们从网站上得不到任何利润,所以他们认为网站不起作用。为了提高产品的销量,企业网站建设需要长期坚持网站运营。任何一个网站实现盈利都不是一朝一夕的事。
Some business owners build websites that have no effect, that is, they don't get any profit from the website, so they think the website doesn't work. In order to improve the sales volume of products, enterprise website construction needs to adhere to the website operation for a long time. Any website to achieve profit is not a matter of a day.
误解二、只关注网站价格,不关注网站质量
Misunderstanding 2. Focus only on website price, not on website quality
网站建设技术的门槛可以说非常低。有很多方法可以模仿或建立网站模板。这就造成了网站建设质量参差不齐。甚至一些科技公司也不知道如何使用几个模板来构建网站。价格从几百元到几万元不等,水平也不一样。一些小公司对自己的网站要求不高,只对价格有要求。价格越低越好。他们也不调查网络建设公司的技术实力,经常接小公司,蒙受大损失。
The threshold of website construction technology can be said to be very low. There are many ways to mimic or build a website template. This leads to the uneven quality of website construction. Even some technology companies don't know how to use a few templates to build a website. The price ranges from several hundred yuan to tens of thousands yuan, and the level is also different. Some small companies don't ask for their own websites, they only ask for the price. The lower the price, the better. They also do not investigate the technical strength of network construction companies. They often pick up small companies and suffer heavy losses.
 
济南网络建设
误解三、网站建设完成后不进行日常维护
Misunderstanding 3. Do not carry out daily maintenance after the website construction is completed
一些企业认为网站建设还可以,然后再等订单。新网站不做推广,搜索引擎怎么收录,不收录怎么在网络上看你的网站,不知道老板有没有考虑过这些问题。网站建成后有很多事情要做,比如推广,SEO等等。
Some enterprises think the website construction is OK, and then wait for orders. New website does not do promotion, search engine how to include, do not include how to see your website on the network, do not know whether the boss has considered these problems. After the website is built, there are many things to do, such as promotion, SEO and so on.
误解四、过分追求网站的华丽效果
Misunderstanding 4. Excessive pursuit of gorgeous website effect
很多企业过分追求网站的华丽效果而忽略了其他企业。在网页上放置大量图片和Flash动画,不仅会对网站在搜索引擎中的排名产生负面影响,还会提高网页的下载速度。一些不耐烦的用户会直接跳出你的网站。
Many enterprises excessively pursue the gorgeous effect of the website and ignore other enterprises. Placing a large number of pictures and flash animation on the web page will not only have a negative impact on the ranking of the website in the search engine, but also improve the download speed of the web page. Some impatient users will jump out of your website.
误解五、用户体验差
Misunderstanding 5. Poor user experience
用户体验对网站的质量和排名起着关键作用。如果一个网站不注重用户体验,那么这个网站就不会受到用户的青睐,即使促销不再,也不会带来足够的流量。
User experience plays a key role in the quality and ranking of websites. If a website does not pay attention to user experience, then the site will not be favored by users, even if the promotion is no longer, it will not bring enough traffic.
许多企业网站只在公司网站上发布公司产品、业务简介、公司促销等信息。这样的网站充其量只能算是一个网站公告栏,没有基本的互动功能。也就是说,这样一个企业品牌网站只是为了自己。网站建设要从用户的角度考虑,提供更专业的内容,让用户在了解知识的同时看到你企业的专业性,让他们信任你的网站,在消费的时候来找你。
Many enterprise websites only publish the company's products, business profiles, company promotions and other information on the company's website. Such a website can only be regarded as a website bulletin board at best, without basic interactive functions. In other words, such a corporate brand website is only for themselves. Website construction should be considered from the perspective of users, provide more professional content, let users understand the knowledge at the same time see the professionalism of your enterprise, let them trust your website, and come to you when they consume.
为了建设一个成功的企业网站,无论是从网站建设初期还是运营推广后,都需要我们努力工作。网站建设取决于价格和质量。网站建设要有专人负责,为用户提供更有价值的信息。还应进行网站优化和营销推广,使网站更加知名,带来更多流量,提高转化率,自然带来更多订单,提高企业绩效。
In order to build a successful enterprise website, whether from the initial stage of website construction or after operation and promotion, we need to work hard. Website construction depends on price and quality. The construction of the website should be in charge of by special personnel to provide users with more valuable information. Website optimization and marketing promotion should also be carried out to make the website more famous, bring more traffic, improve conversion rate, naturally bring more orders and improve enterprise performance.
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