Xiaobian thinks that through the website keyword positioning, website root optimization, user needs, how to create high-quality articles and other related optimization plans to improve the long tail keywords of the website, and rapidly improve the ranking of the main keywords of the website, according to this plan Xiaobian believes that in a short time, it can see good ranking effect, and the conversion rate of the website will also be greatly improved.
1. Mistakes in website optimization: the title of keyword index that the website does not look at has the length of more than 60 bytes specified in Baidu white paper. These details will result in a lower bottom score for website optimization. Process analysis, competitor analysis and user analysis need to go to the site to confirm the keyword center. Water based paint. The search index of PC is 374 every day, and that of mobile is 93. It can be found that about half of the users search for this keyword are searching after the mobile, so the company needs to do website adaptation of mobile, and the progress is ranked naturally on the mobile.
2. Website foundation Optimization Website foundation Optimization: some common foundation of the target site, 301 redirection of website with optimization, 404 pages of website robots file website of website map making, site links of standard preparation, pictures of ALT feature station, which are not done by the construction site company for you, are optimized by the director. The bottom optimization of a website determines the bottom rating of a website, and whether the website can well rush into the 20 to 100 search pages. Website optimization scheme: good basic website optimization, the station has made progress, and entered the key words center 20-100. In the future, we can go to Baidu homepage. Because of Baidu's algorithm, the optimization strategy between the 20 to 100 keywords in the website center and the top 20 keywords is different. Put forward the most beneficial website optimization scheme of the national website.
3. How to write a high-quality article optimization error: the quality of the website article is low. Although the target website has entered more than 100 results, the relevance of the article is too low and the originality is not high. As a result, although the website has been entered, the article has been placed at the bottom of the search engine database early, which is not very helpful for the ranking of the long tail keywords of the website. The indirect impact on the weight of the site to the last, to find out the potential reasons for the engine natural ranking.
Website optimization plan: improve the quality of pictures, Mo and other articles. B: Do industry differences, I do not have a follow-up, I have optimized the concept. c: Do a good job in the internal chain of the website and related recommendation work, reduce the jump rate of the website, improve the user experience of the website, indirectly improve the weight of the website, and naturally rank the key words in the center.
4. Center keyword user demand analysis user demand analysis. What kind of results are the users of "waterborne paint" center found by the keyword users trying to find. Through a large number of data analysis, it can be concluded that more than 80% of users care about information such as a: formulation of waterborne coatings B: production line of waterborne coatings C: what kind of waterborne coatings D: functional detection of waterborne coatings.