Under the background of the diversification of network marketing and the rising cost, network marketing is no longer the pronoun of cheap. Any crass paid marketing has been unable to bring satisfactory ROI data to enterprises. How to redefine or find more effective marketing concepts and methods has become the only way for enterprises to upgrade their marketing. It is also so, the whole network marketing, gradually into the perspective of network marketing personnel. So what is whole network marketing? As the name implies, it is a new marketing mode that integrates product planning, product development, website construction, website operation, brand promotion, product distribution and a series of e-commerce contents, and combines traditional network / mobile Internet with PC Internet.
1、 Why should enterprises do whole network marketing?
1. Enhance the brand image: carry out external packaging through the official website, activity planning and other external display windows to enhance the brand image.
2. Solve the sales bottleneck: standardize the online retail market, combine the online and offline business, and tap the huge potential of the market; solve the sales bottleneck, such as unsalable problems;
3. Standardize the sales market: through the construction of official website and platform, we can regulate the price disorder and quality difference in the sales market;
4. Sort out the distribution channels: through the construction of the official website mall, establish the regular distribution channels, and conduct data statistics, analysis and construction of attribution model through technology.
5. Improve customer system: through the establishment of online customer system, it is conducive to the interaction between users and enterprises;
2、 The difference between whole network marketing and single marketing of SEO, SEM and information flow
With the Internet technology becoming more and more mature, diversified marketing model has been pursued by many enterprises. From the initial QQ, blog, EDM email marketing to the current network alliance, SEO, SEM, DSP, information flow advertising. So what's the difference between the whole network marketing and these common internet marketing? The following table focuses on the differences, advantages and disadvantages of several common advertisements:
Each channel has its own value, but also has some disadvantages. Different crowd accuracy, terminal positioning, advertising originality, and different proportion of high-quality precision media quality, resulting in a large gap in the effect! However, the whole network marketing is based on the dual construction of "flow + content", which maximizes the enterprise brand value through multi-dimensional operation means such as basic platform construction, traffic introduction, brand planning, content marketing, etc. The whole network marketing is not a single marketing method, so it is more valuable than the single paid marketing.