In the continuous evolution, search engines are becoming more and more intelligent today, and now to do a good job in website optimization is no longer like before, it can only rely on human. Many optimization tools provide the station master with many efficient, labor-saving and effective tools. Since the birth of optimization tools, there are many kinds of online optimization tools, and a variety of tools emerge in an endless stream. Their functions are basically the same. Now I will introduce three good software I often use.
1、 The station master tool is convenient and quick to monitor and optimize various data
Up to now, the function of the webmaster tool has developed to a more perfect and comprehensive level. Using the webmaster tool provided by the webmaster can easily monitor all kinds of data optimized by the website. What the webmaster needs to do every day is to use the fixed time to check the changes of website optimization data, including Baidu's collection of various time periods today, yesterday, a week and a month, snapshot situation, collection changes of other search engines and backlinks of the website, etc.
We should pay enough attention to Baidu's collection and snapshot in a short period of time, because these data are the features that most directly reflect the recent optimization of the website in the search engine. Therefore, once we find that the collection or snapshot situation has some retrogression, we should timely start to use the original content and high-quality backlinks to repair. When the data of the website tends to improve, it will continue to consolidate the effect and improve the overall optimization effect.
2、 Direct and convenient monitoring of the quality change of friendship links by the assistant of the webmaster
Webmaster helper is a very powerful tool to help webmaster optimize SEO, especially its friendly link query function, including the query function of outbound link in the website, which enables webmaster to monitor the friendly link in the website and other outbound links of the website in a timely and effective manner. From the query situation, the webmaster can learn about the optimization changes of the other side's website, especially whether the homepage is on the first page of the search results, when the snapshot is updated, whether the friendship link of the site is still there, and the number of its external links, etc., all of which can be fully queried.
Because of the change of the website of friendship link, especially after being punished by the search engine such as Baidu to reduce the right, it is easy to drag down the website and bring about the implicated negative effect. Therefore, it is necessary to remove the friendship link of the other party in time after finding out the situation in time, so as to avoid the right reduction of the website caused by its implicature. The inspection frequency can be kept in a fixed period of time every day or every other day, so as to ensure that problems can be solved in time and that the optimization effect will not be affected.
3、 Keyword density query tool and weight query tool help webmaster know which
Another important element related to the SEO optimization effect of the website is the density of keywords in each page of the website. Generally speaking, from the homepage to the content page, the density of a keyword is generally kept between 2% and 8%, which is generally recognized as a more reasonable density value. If it is less than the average value, it is easy to make the keyword ranking less ideal, and if it is more than this value, it is easy to be judged as a keyword stack and may encounter the inspection and audit of search engines, and it is judged to be suspected of cheating.
Therefore, using the keyword density query tool provided by the webmaster tool can easily and quickly count the density of specific keywords in each page, and make corresponding adjustments according to the query situation. In addition, the website Baidu weight query function is provided by the newly emerged love website, which can make the webmaster directly query the weight of the website in Baidu ranking, make the webmaster have a specific understanding of the current optimization effect of the website, and can also query the relevant optimization effect of the competitor website, so as to know yourself and know your enemy in the subsequent SEO optimization of the webmaster, and fully draw lessons from it Experience of competitors, make up for their own shortcomings, improve the optimization effect of the website for search engine.
In a word, the best effect can be achieved by using the favorable tools reasonably. In the fierce competition far ahead.