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济阳网站推广分享企业进行推广时应避免的几个误区

来源:http://www.daoshangbao.cn 时间:2019/11/15

  满溢的水,亏缺的满月。关于品牌推广,有些人可能会认为,广告和相关的品牌文案越火辣越好,如果它可以在屏幕上一整天都很火,但这是真的吗?其实有品牌上的热议,即使是刷新后的产品也没有卖完的货,今天济阳网站推广小编就来谈谈企业通过网络推广应该避免的5个误区。

  A full moon full of water. As for brand promotion, some people may think that the hotter the advertisement and related brand copywriting is, the better. If it can be popular all day on the screen, but is it true? In fact, there is a hot discussion on the brand, even the refreshed products are not sold out. Today, Jiyang website promotion editor will talk about five misunderstandings that enterprises should avoid through network promotion.

  1. 把你的钱花在广告宣传上

  1. Spend your money on advertising

  有一项专业分析指出,初创公司特别容易走向两个极端。在一个极端,人们特别缺乏对公关的重视,正如许多技术副总裁所做的那样。另一个极端是关注公关,但不愿投入太多。这种情况往往会导致不好的结果:产品不好,用户体验不好,但不去改变,而是不断做pr,这显然是本末倒置。

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  A professional analysis points out that startups are particularly prone to go to two extremes. At one extreme, there is a particular lack of emphasis on PR, as many vice presidents of technology do. The other extreme is to focus on public relations, but do not want to invest too much. This situation often leads to bad results: the product is not good, the user experience is not good, but do not change, but continue to do PR, which is obviously putting the cart before the horse.

  促销或广告,这种流动和高度关注一旦形成,最需要的就是承接产品。例如,在知识分发的情况下,活动页面非常流行,以至于系统即将崩溃。表面上看是燃烧的石油,实际上是对资源的严重浪费。产品是最好的公关。质量和用户体验是刷新产品和刷新的重要支撑点。产品和公共关系是互补的。

  Promotion or advertising, this kind of flow and high attention once formed, the most needed is to undertake products. For example, in the case of knowledge distribution, active pages are so popular that the system is about to crash. On the surface, it is burning oil, in fact, it is a serious waste of resources. Product is the best pr. Quality and user experience are important support points for refreshing products and refreshing. Products and public relations are complementary.

  2.无论好或坏,广告刷成一个受欢迎的霸屏

  2. Whether good or bad, the advertisement will be painted into a popular screen

  这是一个非常错误的想法。很多刷新案例都伴随着大量的批评、质疑和谩骂。刷新是别人赞扬的,刷新也是刷新的。似乎更容易引起注意,挑起事端和纠纷。如果某一品牌或某一产品受到舆论的批评,虽然会引起一时的关注,但也会使人们避免上当。因此,公关的首要任务就是捍卫、保护品牌的声誉,建立品牌的声誉。公关供应商也应该这么做。不要单纯的把事件营销,只是把事件热度不管结果。

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  This is a very wrong idea. Many refreshing cases are accompanied by a lot of criticism, questioning and abuse. Refreshing is praised by others, and refreshing is also refreshing. It seems more likely to attract attention, cause trouble and disputes. If a brand or a product is criticized by public opinion, although it will cause temporary attention, it will also make people avoid being cheated. Therefore, the first task of public relations is to safeguard and protect the reputation of the brand and establish the reputation of the brand. PR providers should do the same. Don't simply put the event marketing, just put the event heat regardless of the result.

  3.推广只是公关的事

  3. Promotion is only a matter of public relations

  绝对不是!公关或危机公关,第一个负责人必须是CEO,因为CEO是公司或品牌最具人格化的代表。CE的个人声誉与品牌声誉直接相关。对于初创公司来说,很多时候公关总监只是在幕后工作。台上还有一位公关总监,首席执行官。在执行方面,公关总监应该制定流程和分工,注重工作推进的细节,但不能包揽所有工作。

  Absolutely not! Public relations or crisis public relations, the first person in charge must be the CEO, because the CEO is the most personalized representative of the company or brand. CE's personal reputation is directly related to brand reputation. For start-ups, PR directors often work behind the scenes. There's also a PR Director and CEO on the stage. In terms of implementation, the director of public relations should formulate the process and division of labor, pay attention to the details of work promotion, but not all the work.

  对于台上的CEO来说,先要重视心理层面和行动层面的刷新工作,听取专业人士的意见,给予充分的授权。

  For CEOs on the stage, they should first pay attention to the refreshing work at the psychological and operational levels, listen to the opinions of professionals and give full authorization.

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  4.圈内刷屏就已经足够了

  4. Swiping the screen in the circle is enough

  有同行在小组里发了红包,请转发一篇文章或图片,小组里也有同学帮忙转发。然后你打开你的朋友圈,有一大堆朋友。找一些自媒体来包装它,在标题上写“刷新”,然后在文章中引用这个截图。这是刷新吗?当然不是。这是自我欺骗。

  A colleague sent a red packet in the group. Please forward an article or picture. There are also classmates in the group to help forward it. Then you open up your circle of friends and have a lot of friends. Find some self media to wrap it, write "Refresh" on the title, and then quote the screenshot in the article. Is this a refresh? Of course not. It's self deception.

  综上所述,企业要想通过互联网渠道推广自己的品牌,首先要确定目标,反复验证,确保知识与实践的真正统一,避免以上的误区,才能取得良好的效果。想要了解更多内容,欢迎访问网站:http://www.daoshangbao.cn

  To sum up, if an enterprise wants to promote its own brand through the Internet channel, it must first determine the goal, repeatedly verify, ensure the true unity of knowledge and practice, and avoid the above misunderstandings, so as to achieve good results. For more information, please visit the website: http://www.daohangbao.cn